Petit Béret #1
- Food & Beverages
- Product design
Reposition the Petit Béret brand through a packaging redesign.
Our take on Petit Béret’s brand repositioning, being a 0.0% non alcoholic drink and an alternative to wine, translates into a modernised, numbered and premium label design and packaging. Our goal is to go upmarket, offer an interesting alternative to the current offering and compete with existing wine brands on the market.